Binge Releasing TV Show Kills Buzz, but Makes Customers Happy: A Dilemma

Digital distributors of content are moving into original content creation and will likely beat cable companies. (I wrote about the topic here). However, there are two primary strategies for releasing their original content: binge and weekly. Which one is the best? This choice can affect the success and audience size of a show. Before assessingContinue reading “Binge Releasing TV Show Kills Buzz, but Makes Customers Happy: A Dilemma”